The brand identity of a firm is crucial for communicating the image they want to project to others. Having the correct graphic elements in place can help you create a memorable, long-lasting picture in the minds of your customers across several platforms. Continue reading to learn more about using design to establish a brand’s identity.
What Is the Definition of Brand Identity?
The sum of all the visual components that help consumers pick out and easily differentiate the brand is known as brand identity. The basic methods you apply for your brand are the source of these tangible assets. The following are examples of these assets:
- Slogans and taglines
- Typography
- Logo
- Color
- Monograms
While some people may conflate terms like “brand image” and “branding,” these are two very different concepts in the business world. It’s critical to comprehend these distinctions in order to fully appreciate the significance of brand identity.
Brand
A company’s brand is an intangible asset that allows customers to recognise its products and services. When firms want to set themselves apart from competitors who sell similar products, such as generic brands, the concept is useful. Coca-Cola, for example, is a well-known beverage brand that distinguishes the company from other soda companies.
Image of a company
Your brand image is how others perceive your company based on their previous interactions with it. This perception can shift over time, and it doesn’t have to be based on how many people buy or use your goods or services. Many people, for example, may opt to purchase something because they believe the brand represents their beliefs, rather than because they believe it is the greatest deal.
Branding
Branding is the technique you use to influence how people interact with your company. Simply said, branding is the way you want people to feel and the message you want to send them. Identifying those themes will assist you in developing your brand identity.
What Is the Importance of Brand Identity?
Your company’s face is your brand identity. As a result, it’s critical to create designs that reflect your basic values and ideals. The tale is told by combining all of the design elements.
Assists in infusing personality into your brand
A brand identity is a visual representation of your business’s values and personality. Your designs establish the tone of your brand and can be used to provoke specific emotions in your target audience. Your brand identity should communicate your company’s main message and objectives.
With a consistent message, you can establish credibility and trust.
Building a brand identity allows you to send a consistent message across all of your marketing materials. Each visual component should have the same basic styles and design elements. You’ll exhibit credibility with your competition and trust with your customers if your brand develops and maintains a consistent identity.
Set Yourself Apart From Others
A brand identity aids in the differentiation of your company from others. Creating a professional, one-of-a-kind identity design which will help you stand out to potential clients in your market.
Building Blocks for Visual Design
Now that you know what brand identity is and why it’s important, let’s look at some of the visual design components that contribute to a brand’s identity. Each design element serves as a foundation for the creation of the remainder of your design assets. Here are a few examples of what I’m talking about.
Your logo is the most important design element you have.
The most important aspect of your brand identification is your logo. A logo is a graphic mark, emblem, or symbol used for visual brand recognition in its most basic form. When employed as a design element, it helps to reinforce your brand identity. In a small graphic, your logo should be able to represent your brand’s beliefs, feelings, and values to customers.
Example
McDonald’s golden arches are an example of one of history’s most renowned designs. You know you can stop over and get some burgers when you see it from the freeway. Anyone on the earth will almost likely feel the same way if you show them those arches.
Typography is the art of presenting text in a certain way.
The typeface or type used in your branding materials is known as typography. Standard typefaces are often used throughout reading materials, although they may be used in the body of your texts. In headlines and on items, a distinct type can be easily identified.
Example
The Coca-Cola logo is instantly identifiable and features a calligraphy style known as Spencerian lettering.
Color Has the Power to Influence Emotions
People have psychological links with colors. You may affect how your audience perceives your business by properly applying branding colors and logo colors. According to color b theory, we’ve evolved to have specific feelings about various hues as a result of thousands of years of connecting them with various objects.
Yellow, for example, is the hue of the sun and is associated with joy. Because of the cheery tone, it’s an excellent choice if you want your brand to be entertaining, approachable, and affordable.
Incredibly Memorable Taglines
Your slogan should clearly state what sets you apart from the competition and what your brand stands for. It’s essentially your catchphrase. Your tagline should be unique, simple, and succinct.
Example
“Just go ahead and do it.” Those three phrases are almost going to conjure up images of Nike sneakers in your head. In a very succinct manner, the phrase promotes Nike’s athletic brand.
People can derive meaning from shape and form alone.
People’s emotions are elicited by diverse forms and lines, just as color is elicited by different colors. Individuals react differently when they see a logo with soft edges and circles than when they see a square and crisp design.
Example
Those with round edges evoke feelings of warmth and tenderness, whereas shapes with straight edges evoke feelings of efficiency and power.
Everything falls into place.
You can start putting your design building blocks together to fully establish your brand identity once you’ve created your design building blocks. It’s crucial that the designs you create accurately reflect who you are to your target audience.
When it comes to designing a brand’s identity, consistency is essential. You don’t want your brand to look different on social media than it does on your website. Have faith in your creations and the time and effort you put into them.
As your design skills improve, your visual components will become richer and your brand identity will become stronger. MoGraph Mentor provides online 3D animation classes to help you improve your abilities and create distinctive visual elements. Please contact us if you have any questions about our services.
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