In the internet-savvy world we live in; video is fast becoming the preferred medium for conveying information. A recent survey found that 63% of consumers are more likely to trust a brand after watching its videos. In response to this demand, motion graphics has become an important career choice. As an up-and-coming niche within the broader field of design and visual communication, motion graphic designers have the opportunity to carve out a niche for themselves using their artistic and technical skills. This blog post will introduce you to what exactly a motion graphic designer does and how you can set up such a career path for yourself. We will also look at some practical tips on how you can get started with this exciting new career option today!
What is Motion Graphics?
Put, motion graphics is the process of designing graphics that move. These graphics can take the form of almost anything – from complex and layered infographics to short animated sequences. Most often, these dynamic visuals are used in creating short videos- from corporate to explainer videos. However, they can also be applied in creating other visual content, such as advertisements and websites. In short, a motion graphics designer is responsible for creating the visuals that help a video convey its message.
Why a Motion Graphics Career?
There are numerous reasons why a career in motion graphics may be right for you. – Motion graphics are an essential part of almost every kind of video. As such, the demand for designers specializing in this field is high. This means that there is plenty of room for you to grow in your career and earn a good living. – Opportunities in this field are vast. Various motion graphic design online courses are available to set your dreams wheel. No matter what type of video you specialize in – from corporate videos to explainer videos – there is always room for improvement. This means plenty of new challenges for you, which can be highly satisfying for designers who thrive on a challenge. – From corporate videos to advertisements, motion graphics can be applied to almost every industry and sector. This means you can significantly diversify your skill set, making yourself even more employable. – Motion graphics are a uniquely creative field. Experienced motion graphics designers who specialize in this area have the opportunity to apply their creativity to a whole range of visual content. This can be highly satisfying if you thrive on creative challenges.
Critical Skills for Success in Motion Graphics
The following are some critical skills needed to succeed in a motion graphics career. – Strong visual and design skills – As the design aspect of the video is central to its success, designers who specialize in motion graphics must have a solid visual and design skill set. This means an ability to use colour, texture, and typography to support and enhance a message. – Excellent communications skills – As motion graphics designers work with clients throughout the design process, strong communications skills are essential. This includes the ability to translate a client’s needs into visuals that truly convey the intended message. – Knowledge of video creation and editing software – To successfully create dynamic visuals for a video, a designer must be familiar with the layering and editing software. This includes software such as Adobe After Effects and Premiere Pro. With good skills you can even get freelance motion graphics designer jobs as well.
The Bottom Line
Suppose you love the creative process and are looking for a career that allows you to apply your creativity to a wide range of visual content. In that case, a motion graphics career could be the right choice for you. And with the ever-growing demand for video content, the future looks bright for designers who specialize in creating the visuals for these videos. A lot of companies are waiting to hire a motion graphics designer even with minimum skillsets. Now that you know what motion graphics is and why it is a great career choice, it is time to start building your skills and finding ways to break into the industry!